Digital marketing for dummies /
Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. --
Saved in:
| Main Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley & Sons,
[2017]
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| Series: | --For dummies.
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
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| 100 | 1 | |a Deiss, Ryan, |e author. | |
| 245 | 1 | 0 | |a Digital marketing for dummies / |c Ryan Deiss, Russ Henneberry. |
| 264 | 1 | |a Hoboken, NJ : |b John Wiley & Sons, |c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations. | ||
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| 490 | 1 | |a For dummies | |
| 588 | |a Description based on online resource; title from cover (Safari, viewed February 10, 2017). | ||
| 520 | |a Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. -- |c Edited summary from book. | ||
| 505 | 0 | |a Introduction -- Getting started with digital marketing. Understanding the customer journey -- Choosing the right marketing campaign -- Crafting winning offers -- Using content to generate fans, followers, and customers. Pursuing content marketing perfection -- Blogging for business -- Taking stock of 57 blog post ideas -- Generating website traffic. Building high-converting landing pages -- Capturing traffic with search marketing -- Leveraging the social web -- Tapping into paid traffic -- Following up with email marketing -- Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business -- Optimizing your campaigns for maximum ROI -- The part of tens. The ten most common digital marketing mistakes -- Ten trending digital marketing skills to add to your resume -- Ten essential tools for digital marketing success. | |
| 590 | |a O'Reilly Online Learning Platform: Academic Edition (SAML SSO Access) | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Web site development. | |
| 700 | 1 | |a Henneberry, Russ, |e author. | |
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