Marketing to Gen Z : the rules for reaching this vast, and very different, generation of influencers /

Drawn from original quantitative research and interviews, this timely and practical book paints a fascinating portrait of the newest buyers now entering the scene and offers dozens of examples and insights for connecting and conversing with them.

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Bibliographic Details
Main Authors: Fromm, Jeff (Author), Read, Angie (Author)
Format: eBook
Published: New York : AMACOM, [2018]
Online Access:CONNECT