Marketing to Gen Z : the rules for reaching this vast, and very different, generation of influencers /
Drawn from original quantitative research and interviews, this timely and practical book paints a fascinating portrait of the newest buyers now entering the scene and offers dozens of examples and insights for connecting and conversing with them.
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| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
AMACOM,
[2018]
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
