The business of choice : marketing to consumers' instincts /

Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice! • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscie...

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Bibliographic Details
Main Author: Wilcox, Matthew (Author)
Format: eBook
Published: Upper Saddle River, New Jersey : Person Education, [2015]
Online Access:CONNECT