Innovating analytics : word of mouth index--how the next generation of net promoter can increase sales and drive business results /

Innovating analytics : word of mouth index--how the next generation of net promoter can increase sales and drive business results /

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Bibliographic Details
Main Author: Freed, Larry (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, [2013]
Subjects:
Consumer satisfaction.
Marketing research > Statistical methods.
Word-of-mouth advertising.
Internet marketing.
Online Access:CONNECT
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Internet

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