Design thinking : new product development essentials from the PDMA /

Develop a more systematic, human-centered, results-oriented thought process. Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials...

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Bibliographic Details
Other Authors: Luchs, Michael, 1968- (Editor), Swan, Scott, 1962- (Editor), Griffin, Abbie (Editor)
Format: eBook
Published: Hoboken, New Jersey : John Wiley & Sons Inc., [2016]
Online Access:CONNECT