Red thread thinking : weaving together connections for brillant ideas and profitable innovation /

Providing an approach that any business can use to expose crucial links among observations; experiences; facts; and feelings to uncover fresh; brilliant insights; this book shows how to weave originality from disparate information and turn it into a product or service that can shake up the marketpla...

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Bibliographic Details
Main Author: Kaye, Debra.
Format: eBook
Published: New York : McGraw-Hill Education, [2013]
Online Access:CONNECT
Table of Contents:
  • A significant change of mind
  • Stop brainstorming and take a shower
  • Get clued in on the real story
  • Stop crying over spilt milk because the glass is still half full
  • They made it; we borrow it
  • We think, therefore we innovate
  • The footprint of behavior and how to find it
  • Emotional memory : the culture tattoo
  • Simple is smarter and always will be
  • Good things come in great packages
  • Draw me a story
  • Emotion and reason.