Decoding the new consumer mind : how and why we shop and buy /
A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In "Decoding the New Consumer Mind"," " award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shopper...
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| Format: | eBook |
| Language: | English |
| Published: |
San Francisco, CA :
Jossey-Bass, A Wiley Brand,
[2014]
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| Edition: | First edition. |
| Subjects: | |
| Online Access: | CONNECT CONNECT |
