Decoding the new consumer mind : how and why we shop and buy /

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In "Decoding the New Consumer Mind"," " award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shopper...

Full description

Saved in:
Bibliographic Details
Main Author: Yarrow, Kit, 1958-
Format: eBook
Published: San Francisco, CA : Jossey-Bass, A Wiley Brand, [2014]
Edition:First edition.
Online Access:CONNECT