Analytics in a big data world : the essential guide to data science and its applications /

The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reve...

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Bibliographic Details
Main Author: Baesens, Bart.
Format: eBook
Published: Hoboken, New Jersey : Wiley, [2014]
Series:Wiley & SAS business series
Online Access:CONNECT