Experience design : a framework for integrating brand, experience, and value /
Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J. :
J. Wiley & Sons,
©2013.
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| Online Access: | CONNECT CONNECT |
Table of Contents:
- Section I. Context
- section II. Frameworks and tools
- section III. Moving forward.
