Experience design : a framework for integrating brand, experience, and value /
Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design...
Hoboken, N.J. :
J. Wiley & Sons,
- Section I. Context
- section II. Frameworks and tools
- section III. Moving forward.