Experience design : a framework for integrating brand, experience, and value /

Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design...

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Bibliographic Details
Main Author: Newbery, Patrick.
Other Authors: Farnham, Kevin.
Format: eBook
Published: Hoboken, N.J. : J. Wiley & Sons, ©2013.
Online Access:CONNECT
Table of Contents:
  • Section I. Context
  • section II. Frameworks and tools
  • section III. Moving forward.