Experience design : a framework for integrating brand, experience, and value /

Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design...

Full description

Saved in:
Bibliographic Details
Main Author: Newbery, Patrick.
Other Authors: Farnham, Kevin.
Format: eBook
Language:English
Published: Hoboken, N.J. : J. Wiley & Sons, ©2013.
Subjects:
Online Access:CONNECT
CONNECT
LEADER 04420cam a2200589Ia 4500
001 in00006060614
006 m o d
007 cr unu||||||||
008 140127s2013 njua ob 001 0 eng d
005 20220714133109.3
010 |z  2013014154 
035 |a 1WRLDSHRocn869219011 
040 |a UMI  |b eng  |e pn  |c UMI  |d COO  |d LANGC  |d DEBBG  |d DEBSZ  |d AU@  |d OCLCQ  |d OCLCF  |d OCLCQ  |d LOA  |d OCLCQ  |d COCUF  |d CNNOR  |d MOR  |d PIFPO  |d OCLCQ  |d STF  |d WRM  |d CEF  |d NRAMU  |d OCLCQ  |d UWO  |d G3B  |d UAB  |d A6Q  |d CNCEN  |d UKAHL  |d OCLCO 
019 |a 889288796  |a 960204472  |a 961538635  |a 962678322  |a 988439423  |a 991923100  |a 1037731651  |a 1038700247  |a 1045498954  |a 1058966116  |a 1067207268  |a 1083554509  |a 1097099761  |a 1193452301 
020 |a 9781118728390 
020 |a 1118728394 
020 |a 1118609638 
020 |a 9781118609637 
020 |a 9781118728567  |q (ebook) 
020 |a 1118728564  |q (ebook) 
020 |z 9781118609637 
035 |a (OCoLC)869219011  |z (OCoLC)889288796  |z (OCoLC)960204472  |z (OCoLC)961538635  |z (OCoLC)962678322  |z (OCoLC)988439423  |z (OCoLC)991923100  |z (OCoLC)1037731651  |z (OCoLC)1038700247  |z (OCoLC)1045498954  |z (OCoLC)1058966116  |z (OCoLC)1067207268  |z (OCoLC)1083554509  |z (OCoLC)1097099761  |z (OCoLC)1193452301 
037 |a CL0500000365  |b Safari Books Online 
050 4 |a TS171  |b .N49 2013 
082 0 4 |a 658.5/752  |2 23 
049 |a TXMM 
100 1 |a Newbery, Patrick. 
245 1 0 |a Experience design :  |b a framework for integrating brand, experience, and value /  |c Patrick Newbery, Kevin Farnham. 
260 |a Hoboken, N.J. :  |b J. Wiley & Sons,  |c ©2013. 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Online resource; title from title page (Safari, viewed Jan. 14, 2014). 
504 |a Includes bibliographical references and index. 
505 0 |a Section I. Context -- section II. Frameworks and tools -- section III. Moving forward. 
520 |a Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey. Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers. Explains how to use experience-centric design for better customer engagement Offers a framework for thinking and talking about "experience design," from a company and customer perspective Authors Patrick Newbery and Kevin Farnham are the Chief Strategy Officer and CEO of Method respectively, an experience design company that solves business challenges through design to create integrated brand, product, and service experiences Improve the quality of the experiences customers have with your company and watch engagement soar. 
590 |a O'Reilly Online Learning Platform: Academic Edition (SAML SSO Access) 
650 0 |a Product design. 
650 0 |a Industrial design. 
650 0 |a User-centered system design. 
650 0 |a Design  |x Human factors. 
700 1 |a Farnham, Kevin. 
730 0 |a WORLDSHARE SUB RECORDS 
776 0 8 |i Print version:  |a Newbery, Patrick.  |t Experience design.  |d Hoboken, N.J. : J. Wiley & Sons, ©2013  |w (DLC) 2013014154 
856 4 0 |u https://go.oreilly.com/middle-tennessee-state-university/library/view/-/9781118728390/?ar  |z CONNECT  |3 O'Reilly  |t 0 
949 |a ho0 
994 |a 92  |b TXM 
998 |a wi  |d z 
999 f f |s f5f9b521-fc4b-475a-837d-0509ee7b1a8e  |i 7f3f4ba8-c395-468d-96d1-c6f4dc28efe9  |t 0 
952 f f |a Middle Tennessee State University  |b Main  |c James E. Walker Library  |d Electronic Resources  |t 1  |e TS171 .N49 2013  |h Library of Congress classification 
856 4 0 |3 O'Reilly  |t 0  |u https://go.oreilly.com/middle-tennessee-state-university/library/view/-/9781118728390/?ar  |z CONNECT