Design elements : understanding the rules and knowing when to break them /

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Bibliographic Details
Main Author: Samara, Timothy (Author)
Format: eBook
Language:English
Published: Beverly, Massachusetts : Rockport Publishers, 2014.
Edition:Second edition, updated + expanded.
Subjects:
Online Access:CONNECT
CONNECT
Table of Contents:
  • Ch. 01 Form And Space
  • Seeing Form And Space
  • Categories Of Form
  • Putting Stuff Into Space
  • Compositional Strategies
  • ch. 02 Color Fundamentals
  • The Identity Of Color
  • Chromatic Interaction
  • Color Systems
  • Emotions And Messages
  • ch. 03 Choosing"" And Using type
  • Structure And Optics
  • Issues Related To Style
  • Mechanics Of Text
  • Texture And Space
  • Type As Information
  • How Color Affects Type
  • ch. 04 World Of Image
  • The Nature Of Images
  • Media And Methods
  • Presentation Options
  • Content And Concept
  • ch. 05 Putting It All Together
  • Merging Type And Image
  • Working With Grids
  • Intuitive Arrangement
  • Design As A System
  • The Working Process.