Cutting-edge marketing analytics : real world cases and data sets for hands on learning /
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics , three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a b...
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| Format: | eBook |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson Education,
2014.
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
