Cutting-edge marketing analytics : real world cases and data sets for hands on learning /

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics , three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a b...

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Bibliographic Details
Main Author: Venkatesan, Rajkumar.
Format: eBook
Published: Upper Saddle River, N.J. : Pearson Education, 2014.
Online Access:CONNECT