Services marketing /

Services marketing has evolved as a specialized branch of study. Present-day managers need this knowledge to effectively drive the growth of their organizations. The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketi...

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Bibliographic Details
Main Author: Rao, Rama Mohana.
Format: eBook
Published: New Delhi : Dorling Kindersley, ©2011.
Edition:2nd ed.
Online Access:CONNECT