Search engine marketing, Inc. : driving search traffic to your company's website /

This revamped edition introduces a holistic approach that integrates organic and paid searching. You'll learn how to: focus relentlessly on business value, not tactics; overcome the obstacles that make search marketing so challenging; get into your searcher's mind, and discover how her beh...

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Bibliographic Details
Main Authors: Moran, Mike, 1958- (Author), Hunt, Bill (Author)
Format: eBook
Published: Upper Saddle River, NJ : IBM Press, [2015]
Edition:Third edition.
Online Access:CONNECT