SEO & PPC : better together /

In SEO & PPC: Better Together , Melanie Mitchell shows how to use search engine optimization (SEO) and pay-per-click (PPC) together to achieve better results than either can deliver alone. You'll learn how to integrate SEO and PPC in campaigns that engage more consumers and use data from bo...

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Bibliographic Details
Main Author: Mitchell, Melanie.
Format: eBook
Published: Upper Saddle River, N.J. : FT Press, ©2012.
Online Access:CONNECT

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