Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /

BA proven approach to revenue-generating marketing and client development/b iProfessional Services Marketing/i is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its iSecond Edition/i, covers five key areas that a...

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Bibliographic Details
Main Author: Schultz, Mike, 1974-
Other Authors: Doerr, John E., Frederiksen, Lee W.
Format: eBook
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Edition:Second edition.
Online Access:CONNECT