Brainstorming and beyond : a user-centered design method /

Describes techniques for generating, presenting, and evaluating ideas for product success. Techniques covered include the complex social process of brainstorming, which builds off of social psychology principles, motivational constructs, and corporate culture; brainwriting, a written variation on br...

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Bibliographic Details
Main Author: Wilson, Chauncey.
Format: eBook
Published: Oxford : Morgan Kaufmann, 2013.
Online Access:CONNECT