Essentials of services marketing /
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention an...
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| Main Author: | |
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Singapore :
Pearson Education South Asia,
2012.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | CONNECT CONNECT |
