Essentials of services marketing /

Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention an...

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Bibliographic Details
Main Author: Wirtz, Jochen.
Other Authors: Chew, Patricia., Lovelock, Christopher H.
Format: eBook
Published: Singapore : Pearson Education South Asia, 2012.
Edition:2nd ed.
Online Access:CONNECT