Creativity now : get inspired, create ideas, and make them happen! /

Whatever you're creative agenda is, use this book to instantly generate new ideas. Attractive and easy-to-use, Creativity Now provides an instant source of inspiration for times when creative stimulation runs dry. This updated edition is packed full of innovative exercises, tips, tricks, storie...

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Bibliographic Details
Main Author: Wolff, Jurgen, 1956-
Format: eBook
Published: Harlow, England ; New York : Pearson, ©2012.
Edition:2nd ed.
Online Access:CONNECT
Table of Contents:
  • Cover
  • Creativity Now
  • Contents
  • Creative Success Manifesto
  • dreaming
  • Go for Baroque
  • Go away
  • Remember how to play
  • Why? What? When? Where? How?
  • Create your space
  • Get the right stuff
  • Be a streetcomber
  • Get physical!
  • Lose your limited thinking
  • you are not under arrest!
  • Make up a story
  • Go fishing with Edison
  • Use a mind machine
  • Find a mentor
  • Dare to daydream
  • Record your night dreams
  • Transform your inner critic
  • Go back to pen and paper
  • Stuff your head with facts
  • Take a nap
  • Keep a swipe file
  • Balance your brain
  • Feed your brain
  • Create a goals board
  • Join the League of Adventurers
  • originating
  • Follow the four brainstorming guidelines
  • Ask the ignorant
  • Try the opposite
  • Do a future interview
  • Force a word association
  • When you have a good idea
  • keep going!
  • Start with the end
  • Apply your why, who, what, where and when questions
  • Have a Trendstorming session
  • Use mind maps
  • Try Freewriting
  • Challenge all assumptions
  • Imagine someone else's solution
  • Vary the attributes
  • Teach your problem
  • Make 1 + 1 equal 3
  • Summon your Originator alter ego
  • Combine
  • Learn from nature
  • Match your interests and your skills
  • Fish in a different pond
  • Repurpose
  • Steal their methods
  • Eliminate creative blocks
  • Believe in goosebumps
  • applying
  • Summon your Action Man or Woman alter ego
  • Create an action map
  • To get, ask
  • Give them a taste
  • To sell, pre-sell
  • Use OPM
  • Declare a MAD
  • Use the Pareto Principle
  • Test a prototype
  • Piggyback
  • Outsource
  • Keep an Ideas Box
  • Create a loyalty card
  • Give it a personality
  • Keep it simple
  • Ready, fire, aim!
  • Look for the quirk
  • Have a Plan B
  • Make a not-to-do list
  • Embrace procrastination
  • Be the staff
  • Chunk and micro-chunk
  • Use timepods
  • Use the Einstein levels
  • Putting it all together
  • adapting
  • They became successful writers
  • His little lessons changed his life
  • and many others', too
  • They got money from the crowd
  • Her gift made her rich
  • The real experts led them to success
  • word of mouth took it from free to famous
  • A change of location made dinner profitable
  • They're winning breakthrough ideas
  • He combined two trends and created a third
  • They found customers who weren't being served
  • He deals with dirt
  • and cleans up
  • They keep your memory alive after you're not
  • This time it's personal
  • He's playing by the (biggest) book
  • They made travel less taxing
  • They got people hooked
  • She changed the medium and they got the message
  • She went back to the future
  • She went from 'vs' to 'and'
  • He unlocked his creativity
  • He took a risk for sin
  • They took a half-measure to promote safety
  • She went from mum to money
  • She made the numbers add up
  • She puts others first
  • Afterword
  • About the author
  • Acknowledgements
  • Index