The myths of creativity : the truth about how innovative companies and people generate great ideas /

"How to get past the most common myths about creativity to design truly innovative strategies. We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we m...

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Bibliographic Details
Main Author: Burkus, David, 1983-
Format: eBook
Published: San Francisco : Jossey-Bass, [2014]
Edition:First edition.
Online Access:CONNECT