Neuromarketing for dummies /

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do...

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Bibliographic Details
Main Author: Genco, Stephen J.
Other Authors: Pohlmann, Andrew P., Steidl, Peter.
Format: eBook
Published: Mississauga, Ont. : John Wiley & Sons Canada Ltd., ©2013.
Series:--For dummies.
Online Access:CONNECT