Design thinking for strategic innovation : what they can't teach you at business or design school /

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framewor...

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Bibliographic Details
Main Author: Mootee, Idris, 1958-
Format: eBook
Published: Hoboken, N.J. : John Wiley & Sons Inc, 2013.
Online Access:CONNECT