Kick-ass business & marketing secrets : how to blitz your competition /
A complete course on the rules of marketing for today's climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come w...
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2011]
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
Table of Contents:
- The need for a new approach
- Keep learning, predict and embrace change
- Moment of truth
- Formulate a clear business vision
- Research is the foundation of success
- Know what business you are in
- Your name and image are critical success tools
- Customer purchasing benefit
- Success is about the customer, not the product?
- Sell emotional benefits, not features
- Positively outrageous service is great business
- Add value to every transaction
- Building the brand and first recall
- Where and how do you offer your product?
- Internet commerce and social media
- Close the sale by reversing the risk
- Cut through the clutter
- Persistence and morality pay.
