Kick-ass business & marketing secrets : how to blitz your competition /

A complete course on the rules of marketing for today's climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come w...

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Bibliographic Details
Main Author: Pritchard, Bob (Author)
Format: eBook
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2011]
Online Access:CONNECT
Table of Contents:
  • The need for a new approach
  • Keep learning, predict and embrace change
  • Moment of truth
  • Formulate a clear business vision
  • Research is the foundation of success
  • Know what business you are in
  • Your name and image are critical success tools
  • Customer purchasing benefit
  • Success is about the customer, not the product?
  • Sell emotional benefits, not features
  • Positively outrageous service is great business
  • Add value to every transaction
  • Building the brand and first recall
  • Where and how do you offer your product?
  • Internet commerce and social media
  • Close the sale by reversing the risk
  • Cut through the clutter
  • Persistence and morality pay.