Kick-ass business & marketing secrets : how to blitz your competition /
A complete course on the rules of marketing for today's climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come w...
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
Table of Contents:
- The need for a new approach
- Keep learning, predict and embrace change
- Moment of truth
- Formulate a clear business vision
- Research is the foundation of success
- Know what business you are in
- Your name and image are critical success tools
- Customer purchasing benefit
- Success is about the customer, not the product?
- Sell emotional benefits, not features
- Positively outrageous service is great business
- Add value to every transaction
- Building the brand and first recall
- Where and how do you offer your product?
- Internet commerce and social media
- Close the sale by reversing the risk
- Cut through the clutter
- Persistence and morality pay.