Kick-ass business & marketing secrets : how to blitz your competition /

A complete course on the rules of marketing for today's climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come w...

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Bibliographic Details
Main Author: Pritchard, Bob (Author)
Format: eBook
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2011]
Online Access:CONNECT

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