The business of iPhone and iPad App Development : making and marketing Apps that succeed /
The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a "gold rush" for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sale...
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| Format: | Electronic eBook |
| Language: | English |
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New York :
Apress : Springer Science+Business Media, LLC,
©2011.
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| Edition: | 2nd ed., updated and expanded. |
| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Title Page; Copyright Page; Contents at a Glance; Table of Contents; About the Authors; About the Technical Reviewer; Acknowledgments; Preface; Chapter 1 Seeing the Big Picture in a Crowded App Store Marketplace; Why a Business Book for iDS Developers?; Tackling the New World of Mobile Marketing; Rest Easy-This Is Not Your Typical Business Book; Planning Your Own Success Story; How to Use This Book; Getting Started with Your First iDS App; Already in the App Store? It's Never Too Late to Boost Sales; Developing iDS Apps for Clients; Ready to Dive In?
- Chapter 2 Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive ResearchFulfilling a Need; Discovering Untapped Markets; Enhancing the Mobile Experience; Competing with Similar Apps; When to Avoid Oversaturated Categories; Assessing the Competition; Using Alternative App Directories for Competitive Research; Analyzing App Ranking Statistics; Finding Inspiration in Your Competitors' Customer Reviews; Learning from the Mistakes of Others; Going Beyond the App Store's Customer Reviews; Taking Your Competition for a Test-Drive; Defining Your Differentiator.
- Targeting Multiple iDS DevicesUniversal Applications from a Business Perspective; What's in an App Name?; Registering Web Site Domain Names; Building a Unique Identity for Your iOS App; Making Progress; Chapter 3 Protecting Your Intellectual Property; What Is Intellectual Property?; Determining Your Intellectual Property Strategy; iOS Apps Are Different; Developing an iOS App-Specific Game Plan; Copyrighting Your App; How to Obtain a Copyright; Limitations of Copyright Protection; Filing Trademarks for App Icons and Logos; How to Get a Trademark; Picking a Protectable Trademark; Trade Secrets.
- How Do You Establish a Trade Secret?Nondisclosure Agreements; Limitations of Trade Secret Protection; Patents; Is Your Invention Patentable?; Avoiding the On Sale Bar; How to File for a Patent; Filing a Provisional Patent Application Yourself; Addressing Intellectual Property in Contractor and Employee Agreements; Hiring Contractors; Hiring Employees; Inbound Licensing of Intellectual Property; Document Your Inbound Licenses; Know What You Are Getting; Avoid Viral Licenses; Don't Use Apple's Trademarks; Creating a Custom End User License Agreement; The Purpose of a EULA; Warranty Disclaimers.
- Limitations of LiabilityApple's EULA; Reasons to Use Your Own EULA; How and When to Pursue Legal Action; First Steps Toward Dispute Resolution; Prelitigation; Litigation; Summary; Chapter 4 Your iOS App Is Your Most Powerful Marketing Tool; Getting Your Foot in the Door: First Impressions Are Everything; The First Visual Cue; The Second Visual Cue; More Incentive for a Good First Impression; Playing by the Rules in Apple's Sandbox; Designing for Multiple iOS Devices; Preparing UI Art Assets; Orientation Considerations on the iPad; Double the Fun with Retina Display Screens.
