Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business /

"How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show h...

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Bibliographic Details
Main Author: Handley, Ann, 1963-
Other Authors: Chapman, C. C.
Format: eBook
Published: Hoboken, N.J. : Wiley, 2012.
Edition:Rev. and updated.
Series:New rules of social media series.
Online Access:CONNECT