Content strategy at work : real-world stories to strengthen every interactive project /

Content is king. and the new kingmaker. and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not...

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Bibliographic Details
Main Author: Bloomstein, Margot.
Format: eBook
Published: Waltham, MA : Morgan Kaufmann, ©2012.
Online Access:CONNECT