Twitter and the Micro-Messaging Revolution : Communication, Connections, and Immediacy--140 Characters at a Time.

Twitter and other micro-messaging services are catching fire as people realize these lightweight applications can be powerful tools to communicate, connect, and learn. With its potent mix of simplicity, utility, mobility, and sheer human appeal, micro-messaging is poised to become a major communicat...

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Bibliographic Details
Main Author: Milstein, Sarah
Other Authors: Lorica, Ben, Magoulas, Roger, Hochmuth, Gregor, Chowdhury, Abdur, O'Reilly, Tim
Format: Electronic eBook
Language:English
Published: Sebastopol : O'Reilly Media, Inc., 2008.
Series:O'Reilly radar report.
Subjects:
Online Access:CONNECT

MARC

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505 0 |a Foreword; Preface; Introduction: What is Twitter?; The Power of Ambient Awareness; The Attention Economy; A New Kind of Communication; The State of Micro-Messaging; A Micro-History of the Medium; Micro-Messaging Today; Micro-Messaging at Work; Micro-Messaging for External Communications; Gathering Market Information; Micro-Messaging for Internal Communications; Make Micro-Messaging a Major Success; Best Practices for Micro-Messaging in Business; Challenges in Micro-Messaging for Business; The Future of Micro-Messaging; Conclusions; Acknowledgments; Contributors. 
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