The shopper economy : the new way to achieve marketplace success by turning behavior into currency /
The innovative customer reward system marketers can use to spur across-the-board business success-behavioral currency. Replacing traditional rewards systems, in which customers earn points through purchases, a "behavioral currency" program rewards people for everyday behavior, like enterin...
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
©2012.
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
