The shopper economy : the new way to achieve marketplace success by turning behavior into currency /

The innovative customer reward system marketers can use to spur across-the-board business success-behavioral currency. Replacing traditional rewards systems, in which customers earn points through purchases, a "behavioral currency" program rewards people for everyday behavior, like enterin...

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Bibliographic Details
Main Author: Crawford, Liz.
Format: eBook
Language:English
Published: New York : McGraw-Hill, ©2012.
Subjects:
Online Access:CONNECT
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