Propel : five ways to amp up your marketing and accelerate business /

What does American Express have in common with a one-woman meat vendor in Malaysia? Surprisingly, the answer is a "lot." In today's competitive marketplace, size doesn't matter. Success for every organization boils down to five keys: strategy, story, strength, simplicity, and spe...

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Bibliographic Details
Main Author: Keyes, Whitney.
Format: eBook
Published: Pompton Plains, NJ : Career Press, ©2012.
Online Access:CONNECT
Table of Contents:
  • Strategy : set your course for success
  • Story : connect with the people who matter most
  • Strength : boost your efforts by extending your reach
  • Simplicity : keep the plan and process straightforward
  • Speed : accelerate and move forward.