The truth about finding and using customer momentum and the wisdom of crowds /
"This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. How you and your customers are influenced by others (from celebrities to experts to groups) ... and what that means for marketing."--Resource description page.
Upper Saddle River, N.J. :
FT Press Delivers,
|Series:||Truth about (FT Press)
FT Press Delivers elements.