The truth about finding and using customer momentum and the wisdom of crowds /

"This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. How you and your customers are influenced by others (from celebrities to experts to groups) ... and what that means for marketing."--Resource description page.

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Bibliographic Details
Main Author: Solomon, Michael R.
Format: eBook
Language:English
Published: Upper Saddle River, N.J. : FT Press Delivers, ©2011.
Series:Truth about (FT Press)
FT Press Delivers elements.
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