Sensory marketing : smells like profits /

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent . As scientists continue to discover the powerful effects of sme...

Full description

Saved in:
Bibliographic Details
Main Author: Solomon, Michael R.
Format: eBook
Published: Upper Saddle River, N.J. : FTPress Delivers, 2011.
Series:FT Press Delivers elements.
Online Access:CONNECT