Let their mouseclicks do the walking : how consumers use the internet to shop /

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Meet the "cybermediaries": how consumers find and choose products on the Internet. With the tremendous number of Web sites available and the hu...

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Bibliographic Details
Main Author: Solomon, Michael R.
Format: eBook
Published: Upper Saddle River, N.J. : FTPress Delivers, 2011.
Series:FT Press Delivers elements.
Online Access:CONNECT