The ultimate web marketing guide /

EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, deta...

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Bibliographic Details
Main Author: Miller, Michael, 1958-
Format: eBook
Published: Indianapolis, Indiana : London : Que ; Pearson Education [distributor], ©2011.
Online Access:CONNECT
Table of Contents:
  • I. Web marketing 101 : Revisiting marketing fundamentals ; Understanding the components of web marketing
  • II. Planning your online activities ; Integrating online and traditional marketing ; Online research and analysis ; Creating a web marketing plan
  • III. Website presence ; Designing an effective website ; Creating a n ecommerce website ; Tracking website analytics
  • IV. Search engine marketing : Understanding search engine marketing ; Essential search engine optimization ; Advanced SEO techniques ; Tracking search performance
  • V. Online advertising : Understanding online advertising ; Pay-per-click advertising ; Display advertising ; Tracking ad performance
  • VI. Email marketing : Understanding email marketing ; Building email mailing lists ; Developing an email marketing campaign ; Tracking email marketing performance
  • VII. Blog marketing : Understanding blog marketing ; Creating a company or product blog ; Marketing to the blogosphere ; Tracking blog marketing performance
  • VIII. Social media marketing : Understanding social media ; Participating in social networking ; Marketing on Facebook, MySpace, and twitter ; Tracking social media marketing performance
  • IX. Online PR : Understanding online PR ; Developing new sources and techniques ; Creating an online press room ; Tracking online PR performance
  • X. Multimedia marketing : Understanding multimedia marketing ; Podcast marketing ; Video marketing ; Tracking mutimedia marketing performance
  • XI: Mobile marketing : Understanding mobile marketing ; Designing a mobile-friendly website ; Advertising on mobile devices ; Marketing via mobile apps ; Tracking mobile marketing performance
  • XII Online marketing management : Managing your web marketing activities ; Looking to the future.