MarketPsych : how to manage fear and build your investor identity /

"MarketPsych: How to Manage Fear and Build Your Investor Identity is designed to be a practical guide for financial advisors to learn about the most important, and most ignored, aspect of their work - psychology. This book makes the theoretical practical by translating it into concrete tools an...

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Bibliographic Details
Main Author: Peterson, Richard L., 1972-
Other Authors: Murtha, Frank F., 1970-
Format: eBook
Published: Hoboken, N.J. : John Wiley & Sons, ©2010.
Series:Wiley finance series.
Online Access:CONNECT
Table of Contents:
  • MarketPsych: How to Manage Fear and Build Your Investor Identity; Contents; Preface; Acknowledgments; Chapter 1: Your Investor Identity: And Why You Need One; Chapter 2: Investor Identity Fundamentals: Frames, Motivations, and Goals; Chapter 3: Your Investor Personality: Your Character and Style; Chapter 4: Your Investor Emotions: The Hidden Drivers of Behavior; Chapter 5: Your Investor Values: What's Most Important to You?; Chapter 6: Your Investor Blind Spots: Identifying (and Avoiding) Mental Traps; Chapter 7: Your Investor Stress: Smoothing Out the Ups and Downs.