Grab your audience's attention : first impressions set the presentation on, or off, course /
"This Element is an excerpt from So what?: how to communicate what really matters to your audience (ISBN: 9780137158263) by Mark Magnacca. Create an irresistible "Positioning Statement" that will make everyone want to know more about you!"--Resource description page.
Upper Saddle River, N.J. :
Pearson Education Pub. as FTPress Delivers,