Buy it! : what's in it for your customers? /

"This Element is an excerpt from So what?: how to communicate what really matters to your audience (ISBN: 9780137158263) by Mark Magnacca. How to uncover and communicate the "So What?" benefits your customers really care about: the benefits that drive breakthrough success--in products...

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Bibliographic Details
Main Author: Magnacca, Mark, 1969-
Format: eBook
Published: Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Series:FT Press Delivers elements.
Online Access:CONNECT