Africa : the tenth largest economy in the world /

This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats. The surprising numbers: why Africa is a larger market than you ever realized. If Africa were a single country, ac...

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Bibliographic Details
Main Author: Mahajan, Vijay.
Other Authors: Gunther, Robert E., 1960-
Format: eBook
Language:English
Published: [Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Series:FTPress Delivers elements.
Subjects:
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520 |a This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats. The surprising numbers: why Africa is a larger market than you ever realized. If Africa were a single country, according to World Bank data, it would have had $978 billion total gross national income in 2006. This places it ahead of India as a total market. Africa would be the tenth largest economy in the world, ahead of every vaunted BRIC economy (Brazil, Russia, India, and China) except for China. 
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