Africa is richer than you think /

This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats. Africa: more consumers, more wealth, more opportunity for your business. The average gross national income per ca...

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Bibliographic Details
Main Author: Mahajan, Vijay.
Other Authors: Gunther, Robert E., 1960-
Format: eBook
Language:English
Published: [Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Series:FTPress Delivers elements.
Subjects:
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520 |a This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats. Africa: more consumers, more wealth, more opportunity for your business. The average gross national income per capita across all 53 African nations in 2006 was about $1,066, more than $200 above India's. This wealth represents a huge potential market. Serving this market means overcoming myriad challenges, but entrepreneurs across Africa are already feeding a fast-growing demand for every conceivable consumer good and service.... 
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