Africa is richer than you think /
This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats. Africa: more consumers, more wealth, more opportunity for your business. The average gross national income per ca...
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| Format: | eBook |
| Language: | English |
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[Upper Saddle River, N.J.] :
[FTPress Delivers],
[©2010]
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| Series: | FTPress Delivers elements.
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| Online Access: | CONNECT CONNECT |
| Summary: | This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats. Africa: more consumers, more wealth, more opportunity for your business. The average gross national income per capita across all 53 African nations in 2006 was about $1,066, more than $200 above India's. This wealth represents a huge potential market. Serving this market means overcoming myriad challenges, but entrepreneurs across Africa are already feeding a fast-growing demand for every conceivable consumer good and service.... |
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| Item Description: | Cover title. Imprint from cover p. [3]. Excerpted from: Africa rising, by Vijay Mahajan with Robert E. Gunther. Cf. resource description page (viewed March 5, 2010). |
| Physical Description: | 1 online resource ([8] pages). |
| ISBN: | 9780132476133 0132476134 9780132476140 0132476142 |
