Marketing to the social web : how digital customer communities build your business /

"Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and sho...

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Bibliographic Details
Main Author: Weber, Larry.
Format: eBook
Published: Hoboken, N.J. : John Wiley & Sons, ©2009.
Edition:2nd ed.
Online Access:CONNECT