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|q electronic edition
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|a 1577832906
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|a 1WRLDSHRon1225499286
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4 |
|a 658.83
|2 23
|
| 100 |
1 |
|
|a Miller, Richard K.
|q (Richard Kendall),
|d 1946-
|e author.
|1 https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq
|
| 245 |
1 |
0 |
|a Entertainment, media & advertising market research handbook 2021-2022 /
|c by Richard K. Miller and Kelli Washington.
|
| 246 |
3 |
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|a Entertainment, media and advertising market research handbook 2021-2022
|
| 250 |
|
|
|a Seventeenth edition.
|
| 264 |
|
1 |
|a Miramar, Florida :
|b Richard K. Miller & Associates,
|c 2020.
|
| 300 |
|
|
|a 1 online resource (346 pages).
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
|
|a data file
|2 rda
|
| 490 |
1 |
|
|a RKMA market research handbook series,
|x 1946-0732
|
| 504 |
|
|
|a Includes bibliographical references (pages 342-346).
|
| 505 |
0 |
|
|a PART I: MARKET SUMMARY -- 1. Consumer Use of Media & the Internet -- 2. Consumer Use of Technology -- 3. Market Assessment: Advertising -- 4. Market Assessment: Entertainment & Media -- 5. Consumer Access of News
|
| 505 |
8 |
0 |
|a PART II: MARKET LEADERS -- 6. Largest Advertisers -- 7. Largest Agencies -- 8. Largest Media Companies -- 9. Largest Service Providers -- 10. Most-Visited Websites -- 11. Top Smartphone Platforms & Apps
|
| 505 |
8 |
0 |
|a PART III: TELEVISION -- 12. TV Viewing -- 13. TV Content -- 14. Designated Market Areas -- 15. TV Networks & Stations -- 16. TV News -- 17. Television Advertising -- 18. TV Ad Costs -- 19. Internet-Connected TV -- 20. Over-the-Top & Subscription Video Services
|
| 505 |
8 |
0 |
|a PART IV: RADIO -- 21. Radio Listening -- 22. Radio Metros -- 23. Radio Stations -- 24. Digital Radio -- 25. Radio Advertising -- 26. Satellite Radio
|
| 505 |
8 |
0 |
|a PART V: PRINT MEDIA -- 27. Magazines -- 28. Newspapers -- 29. Alternative Weeklies -- 30. Books & Ebooks
|
| 505 |
8 |
0 |
|a PART VI: DIGITAL MEDIA -- 31. Digital Advertising -- 32. Digital News -- 33. Digital Video -- 34. Mobile Apps -- 35. Podcasts -- 36. Smart Speakers -- 37. Social Media
|
| 505 |
8 |
0 |
|a PART VII: ADVERTISING ANALYSES -- 38. Ad Blocking -- 39. Ad Fraud -- 40. Award-Winning Agencies -- 41. Branding -- 42. California Consumer Privacy Act -- 43. Content Marketing -- 44. Coupons -- 45. Customer Analytics -- 46. Consumer Tracking Online -- 47. Digital Place-Based Video Advertising -- 48. General Data Protection Regulation -- 49. Global Markets -- 50. Influencer Marketing -- 51. Local Marketing -- 52. Location-based Marketing -- 53. Naming Rights -- 54. Native Advertising -- 55. Out-of-Home Advertising -- 56. Packaging -- 57. Political Advertising -- 58. Product Placement -- 59. Programmatic Advertising -- 60. Response to Advertising -- 61. Sponsorships -- 62. Sports Marketing -- 63. Trust in Media & Advertising
|
| 505 |
8 |
0 |
|a PART VIII: ENTERTAINMENT & MEDIA ANALYSES -- 64. Hispanic Media -- 65. In-Fflight Entertainment -- 66. Sports Media -- 67. Video Games -- 68. Virtual & Augmented Reality
|
| 505 |
8 |
0 |
|a PART IX: FILMED ENTERTAINMENT -- 69. Theatrical & Home Entertainment -- 70. Film Studios -- 71. Movies -- 72. In-Cinema Advertising -- 73. Home Entertainment
|
| 505 |
8 |
0 |
|a PART X: MUSIC -- 74. Music Listening -- 75. Music Concerts & Festivals -- 76. Recorded Music -- 77. Streaming & Subscription Music Services -- Appendix A. Academic Programs -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Entertainment Awards & Live Events -- Appendix E. Entertainment & Media Museums -- Appendix F. Industry-Specific Periodicals -- Appendix G. Marketing Blogs -- Appendix H. State Film Commissions -- References.
|
| 588 |
0 |
|
|a Online resource; title from PDF title page (viewed July 16, 2020).
|
| 500 |
|
|
|a EBSCO eBook Academic Comprehensive Collection North America
|5 TMurS
|
| 500 |
|
|
|a EBSCO eBook Business Collection
|5 TMurS
|
| 650 |
|
0 |
|a Marketing research
|v Handbooks, manuals, etc.
|
| 650 |
|
0 |
|a Leisure
|x Research
|z United States
|v Handbooks, manuals, etc.
|
| 650 |
|
0 |
|a Advertising
|x Research
|z United States
|v Handbooks, manuals, etc.
|
| 650 |
|
0 |
|a Consumer behavior
|v Handbooks, manuals, etc.
|
| 655 |
|
7 |
|a Handbooks and manuals.
|2 fast
|0 (OCoLC)fst01423877
|
| 655 |
|
7 |
|a Handbooks and manuals.
|2 lcgft
|
| 700 |
1 |
|
|a Washington, Kelli D.,
|e author.
|
| 710 |
2 |
|
|a Richard K. Miller & Associates,
|e author,
|e publisher.
|
| 730 |
0 |
|
|a WORLDSHARE SUB RECORDS
|
| 830 |
|
0 |
|a RKMA market research handbook series.
|
| 856 |
4 |
0 |
|u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2662907&authtype=ip,sso&custid=s4672406
|z CONNECT
|3 eBooks on EBSCOhost
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|t 0
|
| 952 |
f |
f |
|a Middle Tennessee State University
|b Main
|c James E. Walker Library
|d Electronic Resources
|t 0
|e HF5415.2 .R56 2020eb
|h Library of Congress classification
|
