Craft beer culture and modern medievalism : brewing dissent /

Craft beer culture and modern medievalism : brewing dissent /

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This book discusses the desire for the local, the non-corporate, and the pre-modern in the marketing of craft beer, forming a strong counter-cultural narrative with mixed consequences.

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Bibliographic Details
Main Author:	Phillips, Noëlle (Professor of English) (Author)
Format:	Electronic eBook
Language:	English
Published:	Leeds : Arc Humanities Press, [2019]
Series:	Collection Development, Cultural Heritage, and Digital Humanities
Subjects:	To 1500 Beer > Marketing. Medievalism. Beer > Europe > History > To 1500. History
Online Access:	CONNECT CONNECT

Table of Contents:

Introduction : medievalism and craft beer
Reading beer in the Middle Ages
Resistance and revolution : craft beer versus corporate giants
Beer heroes and monastic medievalism
Militant medievalism : Norsemen, mythology, and masculinity
Pale ales and white knights : craft brewing, whiteness, and medievalism
Conclusion : the alchemy of alcohol.