The Art of SEO, 4th Edition

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond...

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Bibliographic Details
Main Authors: Spencer, Stephan (Author), Enge, Eric (Author), Stricchiola, Jessie (Author)
Corporate Author: Safari, an O'Reilly Media Company.
Format: eBook
Language:English
Published: O'Reilly Media, Inc., 2022.
Edition:4th edition
Online Access:CONNECT
Description
Summary:Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Gain insights into the future of search and internet discoverability
Physical Description:1 online resource (925 pages)
Format:Mode of access: World Wide Web.