Greening the Red, White, and Blue : the Bomb, Big Business, and Consumer Resistance in Postwar America.

In popular imagination, environmentalism is often linked to Rachel Carson's Silent Spring and the political activism of the 1960s and '70s that moved increasing numbers of Americans to insist on a better quality of life-open spaces, clean air and water, beautification campaigns. But these...

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Bibliographic Details
Main Author: Jundt, Thomas
Format: Electronic eBook
Language:English
Published: Oxford : Oxford University Press, USA, 2014.
Subjects:
Online Access:CONNECT

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505 0 |a Cover; Greening the Red, White, and Blue; Copyright; Contents; Acknowledgments; Greening the Red, White, and Blue; Introduction; PART ONEA NEW ERA; 1 "Sons of Bitches"; 2 Green Consumption in a Dangerous World; 3 Downwinders; 4 Chemicals and Romance; PART TWOA NEW RESPONSE; 5 "A Ground Swell of Public Indignation"; 6 The "New" Conservation; 7 "Striking Back at the Goddam Sons-of-Bitches"; 8 Green Consumerism Goes Mainstream; Conclusion; Notes; INDEX. 
520 |a In popular imagination, environmentalism is often linked to Rachel Carson's Silent Spring and the political activism of the 1960s and '70s that moved increasing numbers of Americans to insist on a better quality of life-open spaces, clean air and water, beautification campaigns. But these interpretations have obscured the significant origins of environmentalism as a moral and intellectual broadside against the growing power of corporate capitalism, both domestically and in the postwar liberal international order the United States was enacting abroad. In Greening the Red, White, and Blue, Thoma. 
504 |a Includes bibliographical references and index. 
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650 0 |a Industries  |x Environmental aspects  |z United States. 
650 0 |a Green products  |z United States  |x History. 
650 0 |a Consumption (Economics)  |x Environmental aspects  |z United States  |x History. 
650 0 |a Environmental policy  |z United States. 
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