AirMCL : product and business model innovation in the era of mobile internet - is entrepreneurship really prone to failure? / Jiye Mao, Bing Wang.

This case describes how the AirMCL project developed an innovative beauty device, how it was launched in the market and evolved into an online to offline (O2O) model, and subsequently achieved initial success. In essence the case deals with new product and business model innovation in the era of the...

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Bibliographic Details
Main Authors: Mao, Jiye, (Author), Wang, Bing, active 2018, (Author)
Format: Book
Language:English
Published: London : Renmin University, 2018.
Series:SAGE business cases.
Subjects:
Online Access:CONNECT