How clothing is sold by Jeffrey Schrank.

The video recognizes that the best way to sell clothing is to move beyond fashion into branding and licensing. The video explores modern merchandising strategies. Learn that even the simple act of buying a t-shirt is part of a complex chain of decisions. Discover how branding might spell the 'e...

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Bibliographic Details
Main Author: Schrank, Jeffrey. (Director)
Format: Video
Published: Chicago, IL : Learning Seed, 2002.
Series:Global business and economics in video.
Online Access:CONNECT