Merchandising by Jeffrey Schrank.

A well merchandised retail store is a finely tuned selling machine. The video shows consumers how to 'read' the selling environment and teaches students of marketing that merchandising is a complex mix of art and science. Viewers learn about store layout, p-o-p displays, signage, inventory...

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Bibliographic Details
Main Author: Schrank, Jeffrey. (Director)
Format: Video
Published: Chicago, IL : Learning Seed, 2001.
Series:Global business and economics in video.
Online Access:CONNECT