Why the future of online shopping is multi-device, not mobile

Evert de Haan, PhD, assistant professor of marketing at Goethe University, discusses his research on the uses and consequences of multiple devices for on-line shopping.

Bibliographic Details
Corporate Author: SAGE Research Methods Video.
Other Authors: Haan, Evert de.
Format: Book
Language:English
Published: [United States?] : American Marketing Association, 2018.
Subjects:
Online Access:SAGE Research Methods Video